The packaging on this product is so simple and so perfect that it won the Cannes Lions Award in 2010. Good packaging can make or break a product, like the cover of a book, because it can catch our eye and set the tone for the product. The packaging looks so natural, we almost don’t even realize the power of this design – as they say, “Good design is obvious; great design is transparent.

For more info, check out this Wired article.