Multipurpose Pocket Survival Tool:
The desirability for this tool starts with its name. The “survival” tool makes itself sound like a necessity, like an amenity you didn’t know you needed, but it’s a wonder you survived without it. This product also appeals to our desire for the compact. Why buy eleven tools, when you could mush them all together and buy one? And one so cute and compact that it could fit in your wallet! Its sleek and protective cover makes it feel like a luxury item designed for your comfort. You definitely have space for that! Now maybe you might not need a saw, ever, but you could sure use a bottle opener, or a knife. This product uses tools you need in order to sell you on tools you might never use, but ones you’d like to brag about – or that you think you might need in case of an apocalypse.