What I’ve got: Virtual Supermarket


Link: What I’ve got: Virtual Supermarket

This youtube video came out a few years back, but I still find it very interesting of how the Tesco, the grocery store was able to adapt to their customers needs and create something that was used by their customer. I think that the idea of putting a “grocery store” in a subway station would have been thought of as pretty abnormal and undesirable, but since they were able to make the design very clean and appealing, customer found it interesting and  exciting to try. I think that if the design of this virtual grocery was less appealing and less clean and simple I don’t think it would  have been successful.

The Link is attached!  

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