When doing any kind of shopping–classes, in this example–what is more important than the immediate aesthetic appeal is the actual functionality of the object. And because we cannot feasibly shop every single class or try using every piece of merchandise, we rely on descriptions to assess how well the function of the object matches our needs. When shopping for classes, I look for key phrases that describe an enjoyable semester. Generally, does the description emphasize the experience or the work? Does the short blurb zone in on exams and or does it emphasize the key objectives of the course? And more specifically, does the description focus on key areas within the concentration that I am interested in? Descriptions, however short, create desirability. My question is, how can you describe something to be desirable to all demographics? Is it even possible? Is it necessary?
Currently, I am obsessed with my new RoseArt Markers. This specific set of 100 markers has been on my Secret Santa list since the 6th grade, and only the other day did I find it at Costco. There is something about the way tens of markers stand together, creating waves of color, that really excite me. Colored pencils have the same effect–pastels, etc. I think colors dictate a certain desirability because they create instant aesthetic appeal that doesn’t require thinking.