Designing for Desirability: Escalators

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Escalators are a luxury product.  There are virtually no scenarios that require the use of an escalator, that cannot be solved with an elevator or stairs.  Escalators provide the benefit of no wait times, but they are often slower than walking.  They are desirable because they create a focal point for movement.  They are desirable for malls because they tease customers with all the stores they can go visit and encourage purchase.

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