Desirability – Charlie Caplan

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1) Tesla Motors, specifically their ‘Go Electric Site’


            The website is clean, crisp, simple, and interactive. As you scroll down, a mini Model S drives down along flowcharts demonstrating the advantages of owning an electric car. There are little touches of animation along the way – enough to help facilitate the presentation without feeling busy, over indulgent, or distracting. An assortment of sliders illustrating features like money saved vs gas cars, charging time, etc, allow the user to actively engage with the site and get themselves into the spirit of owning a Model S. Overall, I think the most powerful tool Tesla uses is the simplicity of it’s presentation. Where most car companies today throw out a bunch of sciencey words at you or play up their fancy new designs under the hood, Tesla takes another track – they focus entirely on the user experience and just how easy it is to own a Tesla, plus how much it will improve your life. Shifting the focus from product itself to its interaction with us the potential owners, I think, makes it much more desirable.




2) Gmail


            Gmail is more than just an email client. It’s a way of life. Most of the communication I have with my friends from high school is via gmail chat. Plus, as a client itself, the format is super sleek and minimalist, which I like. It’s fast, uncluttered, easy to navigate and easy to read. However, beneath the visual simplicity lies a satisfying array of customizable options – google labs, various filters and folders, etc – which make my gmail feel a little more like my ehome. Facebook is all well and good, and necessary if I want to be able to stay in contact with certain friends, clubs, and family members, but gmail is where I feel most comfortable on the web. 

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