Design for Desirability – Tomoko Matsukawa


Tokyo Metro Signage: Its simplicity and the choice of font makes the commuting experience less stressful. Clear distinction of color is made especially with trains that are used the most among commuters and have multiple intersection with each other thus the amount of time necessary to identify is minimal. Furthermore, to serve the needs of individuals who are color blind, the alphabet in the circle makes this design accessible for them as well. Lastly, it allows room for expansion in the future when additional line is created by Tokyo Metro. (In fact F line was just recently added). (this might only be a desirable design in an urban city with multiple lines running within a crowded district)
Lego block: The form is inviting and stimulate the users desire to stack one on top of the other. Various design intentions about this product such as its use of safe material (so that even if children swallow them, there would be no harm) and attention to precision (so that stacking is possible physically, each parts fit perfectly) that are considerate of their users make this desirable to myself. Furthermore, there is a lot of flexibility in the way this could be used because there is no single right way to use this block. Color variation also conveys the feel of playfulness.
Shared element: successful in communicating its design intention towards the users (potential users). Ultimately the implicit design message affect the way people feel and behave.
Some desirability might not be universal. (location, age, physical capability specific)

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