Design for Desirability

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Instagram makes everyone a photographer. Easy-to-use filters modeled on real vintage film styles produce images that look like they’ve been around for a while, giving users’ images weight with faux-nostalgia. Users share their images with friends or an audience of strangers, allowing everyone to be a glamorous street photographer/photojournalist/fashion photographer.

Foursquare allows users to brag to their friends about the cool places they go under the guise of “deals” and “points.” It turns visiting different kinds of establishments into a competition, and allows bragging—once seen as a faux pas–about travel and exclusive invitations.

-Alexandra Garcia

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