Behavioral Science Meets Design

Primary Menu
  • About the Lab
  • Product Desirability Reviews
  • Work in Progress: Creative Collaboration Research
  • Sample Courses & Design Sprints
  • About the Lab
  • Product Desirability Reviews
  • Work in Progress: Creative Collaboration Research
  • Sample Courses & Design Sprints
Skip to content

Challenge 2A

Challenge 2A

Challenge 2a

Challenge 2a: Logo, Icon and Photo Redesign

Baleen Labs Branding

Challenge 2aFor this challenge, I created a set of icons, a logo, and a wireframe for a program called Exercise for Persons with Disability, at Spaulding Rehab Hospital in Cambridge. I am working with this program in another one of my engineering classes, and wanted to design a logo for them and create a mockup of their website, as well as create icons that I could use for my final presentation. I created three icons that explain a key part of the service the program provides, exercise via functional electrical stimulation. This technology allows paraplegic individuals to perform exercises like cycling and rowing, and I wanted to explain the process visually, which I did via the icons in the top right panel. For the logo, I wanted to prominently feature a person in a wheelchair, but wanted them to be in an active stance. The logo I came up with includes a person in a wheelchair, and uses that figure to represent one of the letters in the logo. The wireframe I created was a simple design that includes pages with information that patients and clinicians may need about the program. 

Graphic Design Workshop

Challenge 2A

Challenge 2A

Challenge 2a

Older Posts

Community

Our community is currently focused on design engineering education.

About

  • About Professor Beth Altringer Eagle
  • Link to MADE Program (Master of Arts in Design Engineering dual-degree program jointly offered by Brown University and RISD)

Welcome

Great to see you here! Browse our educational projects, product desirability reviews, join our educational community, or reach out to discuss collaboration opportunities.

© 2022-2024 Theme: Minimal Grid by Thememattic