Desirability Lab
  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course
Author

  • Yamaha NS10

    by

    The Yamaha NS10 is a music studio monitor speaker. Upfront, I think it is desirable because of its ties to a reputable brand (Yamaha) and its robust-looking construction and industrial…

  • Pepe The Frog

    by

    Pepe the Frog is a meme that has been widely adapted into many formats, even into other meme formats. I think that Pepe is more of a social product than…

  • HyperAdapt 1.0

    by

    The HyperAdapt 1.0 is a self-lacing pair of tennis shoes. I think that this is a desirable product because it is incredibly high tech and pays homage to the self-lacing…

  • Moleskine Notebook

    by

    The Moleskine Notebook is a higher quality notebook made by a company (Moleskine) that is reputable for their heritage and quality. I think it is a desirable product because there…

  • Ray-Ban Club Master

    by

    The Ray-Ban Club Master is a luxury-looking pair of eyeglasses. I think this product is desirable because it is a popular style that exudes sophistication. The iconic shape and gold…

  • Unicorn Frappuccino

    by

    The Unicorn Frappucino was a specialty drink sold by Starbucks for a 5 day period in 2017. On Instagram, mermaid and unicorn-themed food items had become very popular (ex: https://www.brit.co/mermaid-toast/).…

  • Molson Canadian Commercial

    by

    This is a commercial for Molson Canadian, a Canadian brewing company. I love the sense of familiarity that this commercial evokes. I grew up in Toronto, and the commercial shows…

  • iPhone 7 Headphones

    by

    This product is a pair of Apple headphones with lightning jack compatibility. Like the previous reviewer, I would concur that the move away from a standardized headphone jack is a…

  • Fairy Lights

    by

    Fairy lights are almost like Christmas lights: a long string of lights that can be hung up indoors! They come in many varieties and colors. For example, some strings of…

  • Muji Hut

    by

    This is an image of a Muji Hut: a prefabricated micro-home produced by a popular Japanese “no-brand” store, Muji. It uses primarily Japanese materials, and is compact while providing enough…

Newer Posts
Older Posts

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
Best Idea
This is my favorite idea from the challenge. Not only do I think this is high need for students, but... View
Happy Cafe
April 20, 2020
need it
I would love to see this come true. While I agree Harvard did solid job with the student spaces, I t... View
Skyview Commons
April 20, 2020
Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
April 20, 2020
super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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