Couch arm cup holder

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With a focus on products that solve the little insidious problems, this product came to my intention. While I am admittedly not a fan of the appearance of this product I am a fan of the recognition of the problem it sets out to solve. If I were to revamp this cup holder, I would probably make it a more permanent fixture for the arm of a chair and made out of a material such as stained wood (or any material that matches one’s furniture) so as to be in keeping with the surrounding furniture. As a fully fledged product this one falls short of the mark, but as a first or second iteration with more to come, I think this design would be well on its way.

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