The iPhone flashlight is a tool accessible on iPhones that doesn’t so much as require unlocking the device, but rather is available at one swipe, which provides the user with a flashlight by way of their camera flash. This tool appeals to several of the terms described in the Chapter 2 readings, including: scarcity in that people don’t typically cary flashlights with them while they do carry cell phones and therefore are inclined to use the function on their phone, also in that the single swipe motion economizes on physical effort and brain cycles.