I recently went to a talk given by Jenny Fleiss, the co-founder of Rent the Runway and JetBlack. Since I’ve already heard a lot about the Rent the Runway previously, I was particularly curious about JetBlack, which was founded in 2017. JetBlack makes shopping easier by giving the customer suggestions through a personal assistant bot, who you contact through a text-message-based app interface. For instance, you could snap a photo of someone’s sneakers and upload it in the app, and your personal assistant bot would reach out to you with the options for you to buy. Instead of overwhelming you with hundreds of results as other online shopping apps would, JetBlack shows you just the top three optimal choices. It adds to the feeling of exclusivity by delivering your purchases in branded JetBlack boxes.