A flash from my past showed up while I was browsing the web the other day. It was an advertisement for the Dove body soap known as the “beauty bar”. It is advertised as a luxury item, something you use to get smooth skin. The slow motion actions of the model using the product help to convince the user that this is the only acceptable product to use on their skin. It is marketed as something expensive, even though it is pretty easy to find as a decent price. I think its advertising, combined with its affordable pricing, help to keep it at the top of body wash products.