What I really enjoyed about this item was seeing the back story behind how it was made. Had I just seen the purse (without seeing the first photo posted), I likely wouldn’t have noticed the different shades of blue or the geometric quality to the pieces of the peacock’s feathers. Also, by letting the shopper in on the process behind the product, J. Crew has cleverly made the clutch seem vetted. Since I have some experience with this purse already, I’m far more likely to buy it. This example made me think about how fashion items are marketed. In this case, it was a photo of the unfinished product, not the stylized (at this point, rather boring) final product shot that made me want to buy.
