Having built and managed several e-commerce websites in the past two years, Shopify has become the bread and butter of my life outside academics. In essence, Shopify is a platform that allows people who aren’t code-literate to build their own online store extremely quickly. Think WordPress for online stores. To date, there are nearly a million online stores built with the Shopify platform.
The reason that I think Shopify is a better designed solution than Squarespace and WordPress e-commerce is that it allows for people of all kinds of technical abilities. If you want you can simply stick to the hundreds of pre-built templates which can be incredibly customized Shopify’s graphical user interface. If you’re more technically inclined, you can make code-level changes, which are easily accessible. Squarespace on the other hand, is a pain to use if you want to edit the template code.
Shopify is a product that the market truly needed. It has empowered millions of ordinary people to start businesses from within their homes, both quickly and without the need to hire a developer.
