Caraa is taking the growing trend of athleisure and bringing
the concept to the handbag market. Caraa bags allow users to go from day to night with a workout in between.
Their Studio
#1 handbag can be worn three ways: a satchel, cross body, and backpack. The bag is chic and trendy in its aesthetic, and also
features hidden vents and padded shoulder straps.
Caraa also recently partnered
with Reebok, making it the first non-Reebok brand sold in their retail stores. “We
want to reach women who are high-fashion but practical – and don’t want to pay
a super high premium for luxury materials.” Carmen Chen Wu, one of the
co-founders, said. I love how the bag is fashionable while also being quite versatile in functionality.
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