Around this time of year, my lips get particularly chapped and irritable. When I think about the products I love, I think about the software/hardware that I would not be unable to live without. ChapStick is at the top of that list. While the skin protectant could be delivered in any number of mediums, such as a tin or tube, the common lipstick style below remains particularly effective because there’s no need to use your fingers to apply the paste.

The simplicity of the design is also a major plus point. The design has not changed for years, creating formidable brand recognition. Indeed, ChapStick is like Xerox and Kleenex in the sense that a brand has come to define an entire product. Few brands can claim to dominate an industry in a similar manner.