One of the reasons that saving money proves to be such a difficult task is that it is often difficult to put numbers into practice: i.e. what does it mean, actually, to save $5,000 dollars a year? How does that translate into daily life, into easily understandable amounts?

Self-Savr solves this problem. In the app, the user selects specific items that they buy often, such as coffee or burritos. When the user purchases any of these items, the amount of money they spent on said item is transferred from their checking account into their savings account (via. a credit or debit card). Based on the item, the user can adjust the relative amount of money transferred into their checking account. Purchasing cigarettes, for example, could transfer 10x more into your savings then they cost. This feature would add the additional usage of virtually taxing oneself while saving money. Thus, the app becomes, in addition to a way to save money, a way to stop bad habits; no matter how much a person wants to save money, the appeal for more spending money always remains, thus the incentive to not purchase “highly taxed” items. Someone who wanted to stop drinking soda, for example, would simply rachet up the multiplication of the savings deposit – hence the name Self-Savr: you are not only saving yourself money, but quite literally saving yourself.

Additionally, the app has a “Recommended Savr’s” feature which tracks all of your purchases and recommends items to put on the user’s Savr list based on the frequency that the item is purchased. A user who eats at McDonald’s frequently, for example, would be encouraged to put burgers on their Savr list.

The app consists of three main screens: the items currently set to be equivocated to savings, items recommended to be equivocated to savings, and the current value of the user’s checking account. The interface is simple to understand, easy to use, and highly efficient.