Everyone knows the classic Google banner with basic colors. That’s what makes these doodled banners so successful, I think. Everyone is already used to the normalized paradigm, upon which these new designs can interact. The artist who designs the doodle can create a completely new design, but the creativity of it is still based on how it differs or connects with the original text. This creates an interesting interaction between all the banners themselves. Today’s banner is to celebrate Edmonia Lewis. Google also generates excitement for them since they are sometimes animated and also don’t appear everyday. They mark special occasions and also increase traffic because people can click on the story.