The new 13” MacBook Pro is marketed by as:

“It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.”

Apple has a lineage of slogans that portray their products as being innovative and encourage their consumers to do the same. Apple wants their consumers to “Think Different,” acknowledge “…change is in the air,” and wonder “What will your verse be?” Apple holds a history of attracting their customers to be curious, change the world, and create the change they wish to see. I believe this is at the core of the desire that people have to purchase their products, especially the MacBook Pro. It is necessary to have a computer as a student in higher education, and many, especially now with the current political landscape, want to change the world.