Since the major customers are new smartphone users who don’t speak English, are semi-literate, and only have access to low-end technology, I use most of the pictures as the symbols and tell the stories in a linear way with more specific images.

Just providing hottest news is another strategy to attract these group of people. Picking up the hottest news reduce their choices and can make the app more easier to use. More importantly, these people are rating the hot degree of the news, which can make the hottest news target more accurately to the customers