What I love about the design of the S’well water bottle is that it doesn’t discriminate between liquids. With a s’well, the user never has to worry about using the right bottle for hot liquids versus cold liquids and thus is readily able to use the exact same container for both. This ease of convenience allows the bottle to become naturally incorporated into everyday routine. Coffee in the morning can easily convert to water in the afternoon with no change of receptacle. I also immensely appreciate the company’s branding of the bottle as “pure”. They list all the ways the bottle is toxin free and helps reduce plastic waste in the world, thereby giving the user a sense of perceived morality associated with the S’well. In essence, the bottle helps people feel better about themselves while using it and still maintains its dual purpose.