These two companies (toy company Budsies and sterling silver from Tasarim Takarim) transform any 2D drawing into a keepsake that can be kept forever either in the form of a pendant or a plush doll. The target consumers are parents who want to eternalize their children’s piece of art. The concept of making a doll and a pendant is largely sentimental and meaningful to the buyers of this product because of its complete customizability. These are desirable to users because they have full range of control as to how the end product will look like and has the potential to hold sentimental value. These items make a perfect gift.