Here’s a drone, doing drone things. 

Looking back on the semester so far, I’ve identified a tendency to find a lot of desirability in the functionality of products. Not in a way such that aesthetic is compromised, but this tends to lead toward products that are simple, minimalist, elegant, and do what they do well. My engineering background (and personality, to some extent) prioritizes design that evokes emotion and connection without a lot of frills and showy elements. Much of this has to do with the multisensory experience discussion we have been having throughout the course; it is important that the product engages with the user in multiple ways, that its functionality is multifaceted.

I have also noticed a tendency to value things that can be deemed both retro and futuristic. My What I’ve Got on the SpaceX posters captures this well, and the sentiment is reflected in my liking of a minimalist aesthetic. Minimalism evokes both a sense of past and future, regression to a simpler time and projection to a time when we don’t need the frills of today. 

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My representative images are part of a series done by design consultancy Antrepo. This is an exercise in distilling the aesthetic of popular brands down to a very minimalist, very clean visual. In addition to being very desirable to me (given everything above, it makes a lot of sense that I would find this to be extremely cool) it also reflects my transition as a designer throughout the course of the semester. Maybe I am in the middle tile right now – recognizing some of the details that I would like to highlight and those that I would like to discard, but still not at the stage where I am comfortable radically changing the design towards the minimalist aesthetic and knowing that it will work. Good thing we have 1.5 months left to get there.