While I don’t love the design of this gum packet, it has a really nice tactile feeling with design elements in different finishes. The “Wrigley’s” is in black and subtly embossed, and the concentric circles and rays have a glossy feel. The coolest part though is the matte parts of the packing, as they are covered in tiny little ridges that catch your finger on them and exaggerate the difference between the smooth and matte, almost adhesive-feeling parts. It’s a cool feature that made me feel over the package several times, and really provided a multisensory experience.