http://www.skymall.com/Orthopedic-Luxury-Suede-Cozy-Cave-Pet-Bed.html
The dog bed as currently advertised does not appeal to my senses. To fix this, I made the material inside the bed coated with antimicrobial materials that kill germs and deodorize the dog’s fur. This way, each time the dog curls up in its bed, it is removing the “smelly dog odor” that can stink up the house. Next, I added buttons that the dog can push with its paw on to increase or decrease the temperature of the bed. This way, the dog can use the same bed for all seasons. Humans adjust our bedding to keep our bodies at the right temperature, so why can’t dogs too? I added a zipper so the cover is replaceable. This allows the owner to replace the cover for a different color anytime, or a different fabric in case the dog wants cotton or wool depending on the season. This also allows for very easy cleaning, and the cover can be vacuumed to get rid of dog hair. Finally, I added a stereo next to the bed that can turn soft music on or off. This allows the dog to sleep to the sounds of nature if it wants to.
To improve the advertising of the bed, I tried to evoke emotion in the reader. First, I showed a dog making a mess while stuffing himself inside a pillow to stay warm. By giving the dog a hooded dog bed, the owner would have fewer messes to clean up and would be less stressed emotionally. Next, I showed 2 dogs hugging because they are very cold. This appeals to the sense of touch and warmth. Finally, I showed a dog sitting with a family in a living room. This image evokes warmth, security, and a sense of belonging.
