Taglined as “The World’s Fastest Workout, Quick 4 is part of the “7 minute workout series,” which brands itself as a minimalist workout app.  For most mobile users today who live a fast paced lifestyle, this approach of working out is ideal and very desirable, since going to the gym is often seen as a substantial block of time one must set aside from their daily routine.  A minimalist app with a simple approach, this design speaks to the desires of their target market and presents a visual interface that directly correlates to how the application should seamlessly fit into one’s life.