Normally riffing off the Starbucks brand would be a copy write violation, but according to the sign posted on the door, “In the eyes of the law, our ‘coffee shop’ is actually an art gallery and the ‘coffee’ you’re buying is considered the art.”
More info here: http://www.newyorker.com/online/blogs/elements/2014/02/dumb-starbucks-and-the-art-of-the-hoax.html