What I’ve Got: Excited GIFs

A GIF is worth a thousand words when it comes to communicating emotion on the Internet. With all the convenience of a photograph but the same range of expression as a short video, GIFs are an attention-grabbing and fun way to get your point across. Animated GIFs have been around since the late 1980s, but they have blown up in popularity in recent years as consumers have begun using them for storytelling. The GIF allows us to connect to pop culture references and not take ourselves too seriously. And with images this cute, what could be more desirable?