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The design of the fragrance bottle becomes as desirable (or more desirable) than the fragrance itself as high-fashion brands design increasingly more sophisticated packaging. Packaging has always come with an interesting shape; designers are increasingly exploring different materials as well. This fragrance bottle features a concrete top – different in color to suggest a different scent. The wrapper sells the product in many cases, as customers purchase the product for the way it looks on display in their homes.

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