Desirability Lab
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      OPTIMIZE PRIME: Reimagining the Workspace

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Desirability Lab

Behavioral Science Meets Design

  • About the Lab
  • Design Learning
    • Design Learning

      iFashion: Fashion design in your pocket

      Design Learning

      Bucket (2.0)

      Design Learning

      HowTo

      Design Learning

      Nourishly

      Design Learning

      OPTIMIZE PRIME: Reimagining the Workspace

  • Product Desirability Reviews
    • Reviews

      Rose Gold Magnetic Dry Erase Monthly Calendar

      Reviews

      Lou & Grey sweatpants

      Reviews

      Lola

      Reviews

      Away Suitcase

      Reviews

      Earring organizer

  • PXDD Course

What I’ve Got: Shadows

by

I found this cool and original. It plays with your mind and challenges your perception. I find it desirable for something to make you reassess how you observe the world.

https://aplus.com/#!/article/71 

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Challenge 2A

What I’ve Got: Trader Joe’s

What I’ve Got: This Photo

What I’ve Got: YSL Lipstick

What I’ve Got: BSA 3-Speed

What I’ve Got: Collapsible Fabric Laundry Hamper

What I’ve Got: Uggs

What I’ve Got: Henley Steward’s Enclosure Badge

What I’ve Got: Nikon D5100

Challenge 8: pov

Selected News…

Fifteen Professors of the Year, Harvard Crimson, 2016

Top 50 Thinkers: On the Radar 2018
Emerging thinkers with the potential to make lasting contributions
, 2018

Laura Dern & DL Director Say Creators Need to ‘Catch Up’ With Audience’s Desire for Diverse Stories, AdWeek, 2018

Rolling toward a user-friendly commute
Harvard faculty-led startup pioneers human-centric urban travel
, 2017; Vespa’s New Robot Will Carry Your Groceries, CNN Money, 2017

Five Cutting Edge Ideas and Attractions, Boston.com, 2017; Technology That Helps Us Understand Ourselves, HUBWeek, 2017

Food for Thought: Flavor & Algorithms, MIT Museum, 2017

Harvard Aims to Reinvent Business-Engineering Education, Harvard Magazine, 2017

Globetrotting Digital Nomads: The future of work or too good to be true?, Forbes, 2015; Why is a Harvard professor studying digital nomads, Nomadlist, 2015

The nature of desirability, The Design Issue, Kinfolk Magazine (paywall), 2015-2016

Harvard Class Teaches the Design of Desirability, Boston Magazine, 2015

A new model for innovation in big companies, Harvard Business Review, 2013

Present at the Creation (Putting research-based creativity tips to the test), Boston Magazine, 2013

Contact & Acknowledgements

RESEARCH LAB OFFICE:
Desirability Lab
Harvard University
Pierce Hall, No. 204C
Cambridge, MA 02138

THANKS TO:

Harvard School of Engineering & Applied Sciences

Harvard Initiative for Learning and Teaching

Harvard Innovation Lab

Harvard Global Health Institute

Berkman Center for Internet and Society

SUTD-MIT International Design Center

April 20, 2020
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Happy Cafe
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need it
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Skyview Commons
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Good combination
Big fan of the app, and I especially like how it is essentially an upgrade to the various things peo... View
Wanderbus: Adventure, sustainably
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super cool
I love this idea a lot. There is so much potential for more avant-garde uses of the Smith campus cen... View
Skyview Commons

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