Mapbox is a really awesome startup that allows users to create maps with an open source data platform. CEO Eric Gundersen had a personal need for better mapping tools. It all started with a few open source mapping projects and then evolved into a business when Gundersen realized that these maps were desirable to a variety of consumers. 

Ultimately they are striving to make the “world’s most beautiful map”. The image below utilizes NASA satellite images! Super cool. Desirable. Gorgeous. Read more here