By definition, the newest version of any bill, or the special edition of any coin is inherently of the exact same value as the ordinary version. Why, then, do we desire these items?


This comes down to several core elements of desirability we have seen over and over again:

  • Scarcity in number and time: FOMO vs. consumerism
  • Twist on the familiar: the novelty added to the common object is a lightning rod for attention
  • Tie to a commonly used object: every time the dollar bill comes out, the conversation starts