In our video, we maintained the basic idea of Challenge me! but changed the format in which it is presented. We adopted a kickstarter video style as our marketing strategy. We also wanted this format to reflect confidence in our idea. Our video is light and fun yet purposeful and functional, exactly as Challenge me! is. We also discussed our competition at the end of the movie to show that Challenge me! truly has its own niche in the market. In making this presentation, we wanted to conserve the basic idea but emphasize specific traits that make Challenge me! stand out. By tweaking our presentation we were able to hone the idea of Challenge me! presented to the audience.
https://www.dropbox.com/lightbox/home/challenge%20me!
