It’s no secret that lifestyle bloggers are often gifted items in the hopes of receiving positive press, but high end designers tend to steer clear of the blogger-pres market.  For Philip Lim’s diffusion line, 3.1 Philip Lim, several popular style bloggers were given the bag, and it has quickly become a street style staple.  Though they do not advertise excessively, the company recognized that simply getting the bag into more pictures online could be as effective at making the product recognizable as anything else.