Pandora is well known for their customizable charm bracelets, which easily open up to allow addition, removal, and rearrangement of charms. The charms are hand crafted from a number of precious and semi-precious metals and stones. Additionally, charms are only available for a short period of time, which keeps the charms new and exciting and in high demand. Desirability for these bracelets is kept at a high by maintaining rarity, personalization, and quality of the charms. They are able to make charms not only desirable by the owners of their bracelets, but also as gift from friends or family who wish for a personalized gift, without much of the hassle.