Customizable food is desirable because people enjoy different types of cuisine. In addition, being vegetarian, having allergies, etc. all often complicate restaurants’ abilities to cater to one specific type of customer. Restaurants have addressed this by allowing people to choose what goes into their own foods. For example, Boloco offers a twist on a traditional burrito, giving customers the option of choosing each ingredient, including type of meat (if any), veggies, sauces, etc. Likewise, a place in Harvard Square called Fire & Ice allows people to choose what composes their meal entirely. The idea of giving customers the option of creating their own meals doesn’t limit one’s target population, and helps people feel like their food is truly personalized for themselves.