SXSW is an annual arts and innovation festival held in Austin, Texas. It features new films, live music performances from popular bands, as well as interactive tech, product, and creative idea launches. All of the various conferences and festivals within SXSW are desirable because there’s something for everyone. In addition, there’s so much going on that any attendee definitely wouldn’t get bored. It draws people from all over the world and grows each year–definitely something to put on your bucket list to visit and check out at least once.