A friend of mine went to the Oscars and I noticed this photograph on her Facebook page. Here is a shot of one of the after parties, the type of after party where glamorous photographs of camaraderie between celebrities surface months later in Vanity Fair. I was interested to learn that the ceiling of the room is covered in silver photographic fabric to enhance the reflection of light against the faces of these storied people as the cameras flash throughout the night. Designing for desirability indeed, since so much of actors’ successes and personas are based upon their physical appearances.