These ads say it all. It promotes a healthy and organic image for consumers in a society where, to many, a good life style is everything. The material of the bottles gives a classy feel to Naked compared to your regular thin plastic juice bottles, and the rich colors of the juice itself make it easier for people to draw parallels to fresh smoothies, making the ads very believable. People don’t even need to be healthy in order to feel healthy by purchasing and consuming Naked.