The try before you buy model has been spreading throughout the world of startups in areas like beauty and fashion. The business model is centered on the customer, allowing him or her to make little to no investment for a more longterm benefit. Below are two examples of startups that are following this paradigm.
Birchbox Man delivers a monthly package of luxury travel-sized health care, beauty, and grooming products, all for the price of one low subscription. They offer an online store where you can buy full-size products of things you’ve tried and enjoyed.
Trunk Club offers clients a stylist who sends you a box of personalized apparel based on lifestyle, geographical location, height, weight, etc. Customers can try things on and send whatever they don’t want back without paying anything.
Both models offer clients desirability in the form of convenience, efficiency, and value.