What I’ve Got: Whitelines Notebooks
Marketed as the “new generation of writing paper,” Whitelines take a simple idea (that dark lines get in the way of writing/drawing) and uses it to create an entire line of notebooks and stationary. The products feature, you guessed it, white lines that make “ideas” stand out. I think it’s clever how the company has molded itself to be the stationary of creative minds. The approach is similar to the Moleskine notebook model we discussed as a produced designed for desirability.