Desirable design empowers people.

Even the best innovation teams fail about 70% of the time. We train high performance teams to maximize their chances of success based on our reseach at Harvard that tracked Fortune 500 innovation projects in 15 countries for patterns linked to success and failure.

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Learn from successes and failures of the most innovative companies in the world.

We offer new, research-based methods that will empower your innovation team and help them build seamlessly integrated experiences that people truly value.

One stop solution for design & innovation training from concept to delivery

Customer Intent

We’ve created new methods to help you discover customer intent more efficiently. Learn to build better for the underlying values of your users.


Learn from the best. Our methods are based on our Founder’s original research at Harvard University on what separates the most and least successful Fortune 500 innovation teams.


Our services extend beyond design concepts. We can deploy our data-science and development team or tap into our network of strategic partners to turn concepts into reality. Whatever you can dream, we can help you build.


Wow your visitors with top-notch designs. Our team performs design audits and teaches you ways to improve your own design sensibilities.

‘Latent Learning’ Products

Can mobile apps be designed to be more empowering to users? Our Harvard team studies how people unintentionally learn from mobile apps (e.g., Instagram teaches one version of how to be popular) and what this means for the future of app design. Ask us what we’re learning and how it can help you!

Balancing Creativity and Data Science

Our research team finds creative ways to balance the tension of design-led decisions versus data-driven decisions. We can help you design cost-effective studies for high-quality data, or teach you to find meaningful patterns in the natural text language of customer review data. We can also help you get your creative team and your data team working together more seamlessly.

Why work with us ?

We are a one-stop shop of design and innovation training from concept to delivery. Our team has been creating hands-on design and innovation courses, workshops, and programs at Harvard University for over a decade. We will help you focus on how to create more empowering products, services, and experiences for your users (and your employees, who make the magic happen in the first place!).

We are Creative and Educational Leaders

Our Founder is a practicing designer, voted as one of the top 15 professors at Harvard, and known for empowering design and innovation teaching.

Timely Delivery

Whether it’s a keynote, custom workshop, or a longer consulting project, we are always detail-oriented and get stuff done.

We love what we do

We are enthusiastic about great design, and bring that passion to every project.

Have an idea ? Work with us

Research Office

Pierce Hall 204C
Harvard University
Cambridge, MA 02138

Professional Services Partner

Quale Design
P.O. Box 120760
Boston, Massachusetts 02112-0760

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